Party Props Updates: April 20, 2026
April 20, 2026
Added Meta Pixel tracking and Conversions API across the full funnel
We wired up Meta Pixel across the full Party Props funnel today, from the landing page through signup, form creation, and guest submissions.
The integration uses Advanced Matching so that when someone sees a Party Props ad and later creates an event, we can actually connect the two. We also added Meta's Conversions API on the server side, which means attribution keeps working even when browser-level tracking is blocked or degraded.
For verification, we added domain confirmation tags for both the production site (partyprops.web.app) and the development environment.
This is infrastructure work; nothing visible changes for hosts or guests today, but it means the ad campaigns that bring new hosts to Party Props will now report their results accurately.